Sydney Sweeney is having a huge moment in Hollywood and beyond. Her new campaign with American Eagle turned into a major success. The ad, built around the slogan “Sydney Sweeney Has Great Jeans,” sparked debate online, but the attention helped the brand. Reports say sales jumped, online traffic doubled, and the company’s stock moved up. What started as controversy ended up helping the business in a real way.
The campaign also pushed Sweeney’s value in the industry to new levels. A new report says she now ranks as one of the most powerful celebrities in marketing. Her influence has been valued at around $400 million. This puts her ahead of big names like Kim Kardashian and Beyoncé. That has shocked many people online, proving she is now a major force in pop culture.
Sweeney is also moving into bigger film territory. She has signed on to star in a live-action adaptation of the hit anime Mobile Suit Gundam. The film is being developed by Legendary Pictures. Actor Noah Centineo is in talks to join the cast. Fans of the franchise are already reacting strongly, and many say she is the right pick for the role.
Even with mixed reviews for some recent projects, her influence keeps growing. She continues to stay focused on her work and ignores outside noise. Sweeney recently said she will not let opinions shape who she is or how she moves forward. She is planning more roles and more brand partnerships.
For now, she is one of the most talked-about stars of 2025. She is building momentum, opening new career paths, and proving she can turn attention into real power. Many are waiting to see what she does next.
